I'm really proud of the above photo. July 2019 was the one year anniversary of submitting my LLC paperwork for All Dog Kind. And this Ballard Seafood Fest booth marked a big milestone for my business.

A few months prior, I found out I'd be participating in Ballard Seafood Fest. It would be my biggest event to date by far - a two day annual event that boasts an attendance of 75,000 people. Needless to say I was nervous but ready to step up and represent my little business well. 

So I got to work on booth design. I would be sharing a 10' x 10' booth with fellow artist and maker Sam of Samantha Slater Studios. We worked together to make sure each of our 10' x 5' spaces complimented each other. We intentionaly crafted a welcoming and fun booth. We tested the flow of the final booth design at Fremont Sunday Market. So when the big weekend rolled around, it all came together beautifully! I had an incredible sales day and met tons of amazing people at Seafood Fest.

All that effort continued to pay off. I was able to feature the booth design in other 10' x 5' events, like the one above. I also got to use my new fancy tall pegboard displays for 10' x 10' events like the photo below! Even adapting them to do well  at outdoor events.

​I'm excited to keep pushing forward and keep improving my display. It feels like a precious and important way to get the story of my business out into the world. 

In the above photo you can see the hat laid out. The top of the hat, where we will later be adding flowers, functions very much like a sandwich. There is an opening on one side only.

Next there are two loops for the dogs ears to go through. This is an important feature of your dog's new hat because the ear loops allow the hat to be secure and comfortable on the top of your pup's head. They anchor the hat so, unlike many other designs, the hat does not need to rely on overly constricting elastic.​

Third is the adjustable "bracelet" knot. The hat doesn't need to be, and should not be, super tight on your dogs head. You should be able to comfortably fit three fingers between the elastic cord and your pup.

Remove the strips. You'll notice that they are hook side out when rolled. This allows them to grip the soft strips inside the hat. It will be important to have the 'darker hook side' out when wrapping your flowers.​

Also note the flower arrangement zone. You'll want your bundles of flowers to stay in this area so when you fold your sandwich over you'll have no issues closing the hat.

By bundling three groups of flowers you achieve a nice lush flower crown and have more control over flower placement in the hat. ​

PRO TIP #3: Once the hat is on your dog, you can tuck the dangling bead cords up into the ear loops so they disappear for photos.

Last but not least let your heart explode with joy as you see your pup look fabulous in the DIY Flower Crown creation!!​

Don't forget to tag #alldogkind and @alldogkind when posting to social media so we can admire your creations!